Restructuring / Turnaround Strategies Case Study

Toshiba: Restructuring to Sustain its Leadership

Abstract:
By the end of the 1990s, Toshiba Corporation was finding it difficult to maintain its leadership position in the arena of PCs, laptops and dynamic random access memory, due to fierce competition from Dell, International Business Machines Corporation (IBM), Hewlett Packard (HP), and scores of others. The ongoing recession in the Japanese economy and reduced consumer spending also added to its woes. Toshiba now looks set to regain its lost advantage through its fine-tuned restructuring strategies.

Pedagogical Objectives:

• To discuss Toshiba’s restructuring strategies
• To discuss whether the strategies adopted by Toshiba would help it to regain its lost advantage.

Keywords : Toshiba Corporation; In-house company system; Mid-term business plan; 2001 action plan; Restructuring strategy; Restructuring / Turnaround Strategies Case Study; iValue creation company; Toshiba value created; Dell PCs; Management innovation 2001; Inter-company value chain; Procurement innovation division; PC and peripherals; Notebooks; Dynamic random access memory